Mature Stage Companies' Management stategies by Ateeya Manzoor

Ateeya Manzoor is a management strategist and partner at Mayfair. As a professional with over fifteen years of experience, Ateeya has worked with a large range of clients in various industries and sizes, ranging from large publicly traded financial institutions and technology firms, large resorts and entertainment venues, to midsized oil and gas companies, midsized medical and quasi medical coaching practices, to small non-profits requiring a fresh perspective.

With the Company growing and maturing, it is important the organization understands how to plan effectively for new challenges, issues, markets and problems.

Small Business Growth Stages

- Basic Existence Stage

- Main Issues and Characteristics

  • Obtaining Customers
  • Delivering the product and service
  • Viable Services
  • Expand from key customers to broader sales base
  • Have enough Cash on Hand to cover Cash Flow demands
  • Owner performs all Management functions
  • Often a lack of Planning & Systems
  • Business just trying to remain viable
  • Have yet to stabilize production or product quality
  • Trying to gain sufficient customer acceptance
  • Business has strong demand on the Owner's time, cash and energy


 Survival Mode Stage

- Main Issues and Characteristics

  • Business demonstrates viability as business entity
  • Satisfies a base of customers
  • Focus shifts from existence to managing Cash Flow
  • Generate enough Cash Flow to break even, stay in business and finance growth
  • Focus on Market Niche exploitation
  • Simple organization and the owner begin to delegate to a manger. However, strong direction and control still rests with the Owner.

 Obtaining Success Stage

- Main Issues and Characteristics

  • Exploits its Market Niche
  • Obtain Strategic goals
  • Expansions is important but stability, control and profitability are key as well
  • Owner's Options:
    • Expand and Grow the business
    • Maintain Stability as a means of support to the owner
    • Owner considers disengagement from the business
  • Market penetration
  • Competitive Edge
  • Functional Management & Owner Delegation

 Rapid Growth Stage

- Main Issues and Characteristics

  • Committed to a Growth Strategy
  • Concerned with adequately financing the growth stage
  • Need good ownership delegation to improve managerial effectiveness.
  • Enterprise develops complexity. Performance Control Systems are important
  • Established Expense and Budget Controls to maintain strong Cash Flow.
  • Profitability Planning Systems are critically important

 The Role of Business Planning

Ateeya Manzoor believes that a good Business Planning Structure will look at the mentioned factors (among others) and effectively plan, develop, install and implement systems and processes to manage and anticipate these challenges throughout the business enterprise. A company can grow, or for that matter, collapse, so quickly that it is very important to have Planning and Control Systems in place to manage all the numerous variables which a business encounters and considers. Therefore, as the business grows and changes, and as the markets and competitors change, the small business has established systems and resources in place to successfully handle and manage these changing forces and factors.

As a company grows and matures, other factors in its successful management and growth become important. As a professional strategists  Ateeya Manzoor analyzes a company's Growth Stages and identifies common issues, success factors and problems for each particular stage; identify Management Considerations and Challenges as the company grows and matures; and consider Future Planning Requirements.

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